The first thing I noticed about the GHD Air was how good it felt in my hands. It was just the right weight and shape and didn't give me a sore arm whilst drying my long hair like other dryers have. It also has a 3 metre cable which I was so happy with, as so many of my old hair dryers barely had 1 metre of cable and drying hair could become very awkward! For ease of use and comfort, this is hands down the best hair dryer I have used.
I found the two heat controls just right as I like a cooler one for my fringe (so that I don't burn my forehead, ha!) and a hotter one for the rest of my hair. Unlike other dryers the hottest temperature didn't burn my scalp either which is always good! Although it's extremely quiet for a hair dryer, it really packs a punch when it comes to how quickly it dries hair. I noticed a big difference in how much time I save in the mornings!
The GHD Air dryer claims that it 'doesn’t just dry your hair, but uses advanced ionic technology to lock in moisture for softer, shinier results that last for longer, with far less frizzing and I would definitely agree. My hair isn't frizzy anyway, but it has definitely looked a lot sleeker and shinier since I started using it in December. I'm not in the slightest bit skilled at blowdrying hair either - a quick blast on the roots and then flipping my head upside down does the job, and yet I've still noticed an improvement.
Now the question you're dying to know, would I spend £99 on a hair dryer? Is a high end hair dryer really worth it? I would say that yes, it's worth it. I'm the laziest when it comes to blowdrying and the GHD Air makes getting good results effortless. It's fast, it's comfortable to hold and it doesn't dry out my hair. I definitely notice a difference in quality between this and other, cheaper, dryers that I have used. But could I justify spending as much as £99 on it? I'm not so sure!
What do you think? Does the thought of spending this much money on a hair styling product make you feel guilty, or are your GHD stylers a must have?